Small Business Saturday is on 5th December this year and is one of the most successful small business campaigns. Run by Small is Big CIC, a community interest company that is not for profit, it was founded in 2010 in the US by American Express.
As a result of the campaign, last year 16.5 million people shopped in a small independent business on Small Business Saturday representing a 20% increase in footfall on 2013 or 2.7million more shoppers. 64% of the UK consumers were aware of the day a, 33% increase on 2013. Last year the campaign was featured by most media, trended at number 1 on Twitter on the day and received over 3.5 million views on its Facebook page. 55% of Local authorities and hundreds of MPs supported the campaign. This year’s small Business Saturday carries the theme “5 million small businesses one big day”
According to their website Small Business Saturday is a grassroots, non-commercial campaign. It aims to highlight small businesses and encourage people to support their local independent small businesses on Small Business Saturday and beyond.
“The small business Saturday campaign plays a valuable role in focusing the minds of consumers and business people on what small businesses in any sector or line of business can offer in terms of range of products and services and levels of customer service”
The campaign exists as a nationwide promotional tool for small businesses. It delivers help and advice alongside opportunities to connect with other small businesses. In short, it exist s to support, inspire and promote small businesses. Everything is free for small businesses, start-ups or entrepreneurs. For the purposes of the campaign any business with annual revenues under £10million is considered a small business whether you are a retailer, an office business, a tradesman, a one man band or an employer.
You can get involved in a number of ways from events, social media, awareness raising or by linking up with other businesses. Whether you have supported the campaign for the last two years, already have activities planned, or are getting involved for the first time the www.smallbusinesssaturdayuk.com website features a whole host of ideas to help you make the most of the event. What will your small business be doing?